La formula
della viralità

How do memes work? What’s the secret behind a million views video? Why italians love Gianni Morandi so much?
We shape the titles of the main article for Wired Italia using two lovely styles. We take inspiration from the casual style of signs painted by hand but we poshed it up a bit with light strokes.
Classy but not sassy.

Client: WIRED Magazine, Italy
Art direction: Corrado Garcia
Illustrations: Francesco "Cutway" Tagliavia

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lett_buzzfeedlett_buzzfeed
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lett_milionelikelett_milionelike
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lett_faillett_fail
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lett_gattoriccolett_gattoricco
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Photo © Alice Turchini 2017