Lettering da Jesi
Lettering da is a cultural project which aim is to catalogue and study letterforms from the streets of different cities through Italy, in this case, Jesi (AN). From 2018 Lettering da is also an association. If you want to know more or subscribe please take a look here!
The lettering of the exhibition poster was designed using the suminagashi technique to recreate the marble effect of one of most popular sign of the city, with letters carved out of marble and mounted above a grocery store in the ‘30s. This letters are a typical example of the rationalism era with a strong geometric construction and without counterpunches.